Friday, November 26, 2010

New Lebron Logo

LeBron debuted his new logo in his "Person of the Year" interview with Matt Lauer.  It's an "L" and a "J" with the crown from his old logo.  Unlike his old logo, which incorporated his old number, 23, there's no sign of a 6 in this one.  That's a smart move by LeBron, so just in case he makes the decision to change his number because he wants to pay respect to the all-time great Bill Russell, he doesn't have to change everything about his brand with Nike. What a great decision by the great LeBron James. I'm surprised he didn't have a press conference prior to the interview for the logo.

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