7 time all star and 2 time MVP, Steve Nash has reportedly left his 15 year shoe deal with Nike to sign with a very unpopular brand from China called "Luyou." Nash is following the trend of many players from the NBA signing with overseas brands such as Baron Davis, Evan Turner, Hasheen Thabeet and Shaquille O'Neal with "Li-Ning," Kevin Garnett with "Anta," and Jason Kidd and Jason Richardson with "Peak." This trend of Asian brands signing these popular NBA athletes shows how forceful their market penetration is becoming in the US. I, for one, am not too fond of any of their PE shoe designs, but who knows...maybe one day they will create a shoe that catches on and blows up here in the US too.
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